Issey Miyake’s Eau d’Issey Pure Nectar gets a new clean ad
Issey Miyake is an extraordinary creator with a unique universe. Born in Japan, he always knew his life was in Paris. Indeed, a true fashion enthusiast, it was not long before he aimed at Europe. Firmly determined to conquer the world, today he has achieved his dreams, not only in terms of sewing but also in terms of smell. Issey Miyake is particularly famous for his Eau d’Issey perfume, produced in 1992 . Today, however, water takes on a whole new face and becomes Eau d’Issey Pure Nectar, the opportunity for Issey Miyake to accompany it with a new advertisement.
L’Eau d’Issey Pure Nectar, a fluid and refined juice with a slender silhouette
The Eau d’Issey Pure Nectar is a fragrance that creates once again the surprise with simplicity. Guided by the imagination of its creator, he gives us his vision of sublimated nature. This is a fragrance that draws its source from the depths of plants and flowers. Inspired by a simple drop of water, it metamorphoses into a rare and precious juice. Eau d’Issey Pure Nectar is like a magical moment during which time stands still. This time it takes on a more chypre scent and turns out to be more contrasted than before. Its bottle has a very contemporary shape and soars towards the sky in transparency.
Its feminine and sensory peach color is the perfect echo of its new sweet breath. Indeed, Eau d’Issey Pure Nectar is loaded with a comforting and warm honey. It opens with the scent of this ingredient and accompanies it with a juicy and vegetal pear. The rose expresses itself fully in its heart. Finally, Eau d’Issey Pure Nectar ends with a subtle combination of sandalwood, ambergris and cashmeran.
The bottle of Eau d’Issey Pure Nectar as the star of its own advertising
Its advertising, meanwhile, also goes to the point. It begins with the name of the brand and is played to music with a very electro spirit. Drops of water, source of inspiration from Issey Miyake, bead on branches and seem to flow to form a perfume. The image then leans over the top of the Eau d’Issey bottle. Its silver color is that of the first part of this juice. However, peach-colored drops enter this bottle and color it a sunnier orange shade. A gradient forms on the surface of the transparent glass of this bottle and the drop that flows inside it forms a ripple at its base.
In this advertisement, Issey Miyake has chosen to play with shapes, colors and textures. Here, there is no question of muse and the bottle of Eau d’Issey Pure Nectar is sufficient on its own. Rose petals fly in the wind and remind us of the center of its composition. More than ever, Eau d’Issey Pure Nectar seems to come directly from nature.