In just a few years, L’Eau d’Issey pour Homme has become the men’s benchmark in Issey Miyake’s perfumery . This perfume transcribes “the sensation of strength and freshness of a torrent of mountains”. It pays homage to water, the source of all life. Today, Issey Miyake nevertheless wanted to give us the scent of water in a completely different aspect. He chose to leave the mountain to go to a sea coast. Issey Miyake thus presents the new Eau Majeure d’Issey, a still very aquatic fragrance with a breath of salt spray. So, how about taking a refreshing break in the heart of the ocean?
Issey Miyake’s new visual
Before we even dwell on the recipe for this new perfume, let’s start by detailing its elegant bottle. Indeed, it is reminiscent of the visual of the previous Eau d’Issey Miyake pour Homme while giving it a touch of modernity. Eau Majeure d’Issey comes in an imposing and robust bottle with a very masculine look.
It has a flat appearance, both straightforward and contemporary. On the other hand, if its lines have remained pure, its sharp angles of the past have been exchanged for more contemporary roundings. The whole thing does not lack masculinity and has just the right amount of roundness to facilitate its handling. Its formerly frosted glass has given way to absolute transparency revealing the masculine sobriety of a gray juice. This is in perfect harmony with the imposing cabochon of this perfume as well as with its name, displayed on its front face in silver writing. The whole corresponds perfectly to the natural sobriety of Issey Miyake’s creations and elegantly suggests to us that it contains a juice that is at the same time modern, urban and masculine.
The aquatic recipe of L’Eau Majeure d’Issey
As always with Issey Miyake, L’Eau Majeure d’Issey remains very attached to the naturalness, simplicity and authenticity of the brand. This fragrance takes us with a simple breath into the characteristic universe of designer Issey Miyake. Indeed, the fashion of the latter has always been inventive and independent, not hesitating to shake up conventions and build itself according to a dynamic and lively architecture. All of Issey Miyake’s designs seem designed for men who like to be constantly on the move.
Thus, L’Eau Majeure d’Issey is no exception to the rule and breathes a real breath of dynamism into everyday life. However, L’Eau Majeure d’Issey is not a completely transparent juice and manages to express a certain strength and virility without ever overdoing it. It is a perfume designed for a man of action, both young at heart and loving to assert himself without any provocation. This translates into a first fresh burst of bergamot and grapefruit. This sweet bitterness is then relayed by a breeze of freshness coming straight from the sea. This brings together aquatic flavors with a salty breath reminiscent of sea spray. Finally, woody nuances come to structure the whole of this composition while enveloping it in the softness of cashmere.