L’Eau d’Issey Shade Of Sunrise, a sunrise seen by Issey Miyake
“With spirit and modesty I only go halfway. The woman wearing one of my clothes or my perfume does the other half of the route. I give birth to it, it brings it to life. An indispensable communion. These were the words of Issey Miyake when he decided to launch out in perfumery, in 1992, by creating the iconic perfume L’Eau d’Issey . Already declined on many occasions, this juice reinvents itself once again for the summer. It suddenly seems crossed by a blazing sunrise, and thus becomes L’Eau d’Issey Shade Of Sunrise.
L’Eau d’Issey Shade Of Sunrise, a fragrance from a quartet
If Issey Miyake had accustomed us to making summer variations of L’Eau d’Issey, the year 2019 marks a major change. Indeed, it is not a new unique perfume that is emerging, but four different essences. L’Eau d’Issey Shade Of Sunrise comes from this quartet. All these juices, two female and two male, are inspired by a trip to Japan. They provide us with a landscape typical of Zamami Island, a paradisiacal place renowned for its sandy beaches and vast coral reefs. Each fragrance from L’Eau d’Issey marks a different moment. Here, Issey Miyake is very early in the morning.
L’Eau d’Issey Shade Of Sunrise, when the sun rises over Japan
L’Eau d’Issey Shade Of Sunrise is inspired by an exotic landscape and delivers us the splendor of a suspended moment, where we would like time to stand still. It is an interpretation of the “dawn sky”, or more precisely of a “golden and soothing sun reflecting on the sea”. With it, the woman who wears this perfume is sure to start the day on the right foot!
An armful of white flowers comes to L’Eau d’Issey
To design this fragrance, Issey Miyake called on one of the most famous noses on the planet, the talented Aurélien Guichard. A key figure in Grasse, he represents the seventh generation of perfumer in his family. Here, he chose to materialize this moment with a solar aroma of white flowers. He first conceives a powerful contrast between the freshness of bergamot and lemon, and the sweetness of jasmine and frangipani flower. Then, her heart becomes infinitely feminine and floral. The exoticism of L’Eau d’Issey Shade Of Sunrise re-emerges from an alliance of ylang-ylang, heliotrope, white rose and osmanthus. Its base then becomes milky on contact with sandalwood and coconut milk. Cedar, on the other hand, enhances its tenacity and amplifies its depth.
Solar reflections at the heart of Issey Miyake’s bottle
The bottle of L’Eau d’Issey Shade Of Sunrise preserves the silhouette of its predecessors. Very slender, it reveals flamboyant yellow nuances on its walls. The sun is inviting itself here from all sides. This new container is the work of Mai Hua, a famous colorist very famous in the world of cosmetics.