L’Eau d’Issey pour Homme masculine purity
After creating the trend of chic aquatic fragrances for women with Eau d’Issey, the house of Issay Miyake focused on creating its male alter ego. In 1994, Jacques Cavallier’s cascade composition, Eau d’Issey pour Homme, and its racy freshness , both delicate and very manly.
Like the feminine version, Eau d’Issey pour Homme immediately pleased with its innovative and pure scents. A reputation that makes him today a great classic in men’s perfumery and the leader of a whole range.
The vigor of nature for a scented virility called L’Eau d’Issey pour Homme
The style of haute couture Issey Miyake is both sober and sophisticated, clean and graphic in order to mix the designer’s Asian influences with his passion for Western fashion. He also says of his art: “Some people think that design is defined by the beauty of the useful, but I want, for my part, to integrate feelings, emotion”. An emotion and multiple influences that will be transcribed to perfection in his first fragrance, L’Eau d’Issey.
L’Eau d’Issey has absolutely nothing to do with the opulent scents of the time, quite the contrary. Its natural freshness turned towards the essential quickly made the hearts of women of the 90s beat faster. How then could we not offer these gentlemen such a concentrate of well-being? This was done with Eau d’Issey pour Homme in 1994.
L’Eau d’Issey exudes fresh scents without artifice for a man who does not seek to shine but rather to seduce with his natural charm. The fragrance is elegant and powerful like the miraculous waterfall that embodies the scent. The dreamlike and poetic advertising film of Eau d’Issey pour Homme will be directed by Ryan Hopkinson. L’Eau d’Issey pour Homme allows its hero to enter a spectacular waterfall, man mixes with water, water mixes with man in breathtakingly aesthetic images.
L’Eau d’Issey pour Homme will quickly become one of the house’s best-sellers as well as the “perfumed father” of a whole range of fabulous variations such as La Nuit d’Issey, Oceanic Expedition or even L’Eau. d’Issey pour Homme Sport.
L’Eau d’Issey pour Homme: a cascade of fresh water in a bath of wood and spices
Like its feminine alter ego, the Eau d’Issey pour Homme bottle goes straight to the point. Instead of the feminine pyramid, L’Eau d’Issey pour Homme is worn in a large block of very manly frosted glass. The slender shape of the bottle is soberly surmounted by a gray plastic cap. L’Eau d’Issey pour Homme hardly needs any artifice.
Mandarins and yuzus, the lively small citrus fruits of Japan, mingle with an aromatic and exotic coriander to form a dazzling and dynamic start to Eau d’Issey pour Homme. At the heart, nutmeg and cinnamon warm up this beautiful aquatic to better energize it with a flowery and spicy geranium. Calone brings its iodized freshness to this heart.
Finally, cedar and vetiver do not hesitate to take this man from the water to their woody depths without depriving him of the warm sensuality of tobacco amber and sandalwood.
“The sensation of strength and freshness of a mountain torrent” Issey Miyake for Eau d’Issey pour Homme.